It'S ON AMAZON PRIME

Amazon Prime offers everything from groceries to entertainment—all in one membership. I worked with the agency to localise a global campaign for Singapore, creating a library of assets that spanned over 800 media placements islandwide. From MRT stations to bus stop shelters, OOH giant billboards to social media, we paired contextual messaging with phrases familiar to Singaporeans to show just how seamlessly Prime fits into daily life.

The campaign picked up four wins at the MARKies Awards Singapore 2025 , including Most Effective Contextual Advertising and Most Creative Hyper-local Marketing.