I'm Mich
Freelance Copywriter / CD
I'm Mich
Freelance Copywriter / CD
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Next available 2 September
Freelance Copywriter / CD
Over 14 years of experience in creative work, starting in ATL to leading in digital creative teams. Well versed in pitches, campaigns, content and social for automobile, beauty, baby, hospitality, telco, tech and finance brands.
Expertise
Expertise
Concept, Creative direction, Copywriting, Content writing, Scriptwriting, Presentation, ATL-digital-social campaigns, Activation
HIGHlights
HIGHlights
Team player: Worked in over 20 offices from agencies, to media companies, to in-house brand departments.
Leader: Regional creative lead for a client-creative team that won best marketer-agency partnership.
Awarded at Creative Circle Awards, Campaign Brief Asia Awards, IAS, Spikes Asia. Represented Singapore in ADFEST LOTUS and Cannes Young Lions creative competitions.
EXPERIENCE
Freelance Senior Copywriter / ACD 2017 – current
Concept, strategy and writing for various agencies including BLKJ, DDB, Hogarth, Leo Burnett, Ogilvy, Publicis and Saatchi & Saatchi. Scope includes ideation, decks and roll-out of ATL and digital campaigns.
Senior Creative, iris Singapore 2015 – 2017
Regional creative lead for an in-house agency. Led creatives, community managers and production to produce social campaigns and activations. The setup was awarded Best Agency-Marketer Partnership at Campaign AMP Awards 2015.
Copywriter, Publicis Singapore 2014 – 2015
Concept, strategy and writing for advertising campaigns for Audi, Lancôme, Garnier, Under Armour, Citibank and Sanofi. Awarded at Young Creatives Competition and represented Singapore in Cannes Young Lions.
Copywriter, BBDO Singapore 2011 – 2014
Concept, strategy and writing for advertising campaigns for Singtel, Johnson’s baby, Mercedes-Benz, P&G and Guinness. Awarded Young Copywriter of the Year at the Creative Circle Awards and represented Singapore in ADFEST Young Lotus.
EDUCATION
BA (Hons) in English, Nanyang Technological University
Diploma in Creative Media Design. Singapore Polytechnic
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