I'm Mich
Freelance Creative Director & Narrative Strategist
I'm Mich
Freelance Creative Director & Narrative Strategist
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Next available 7 Apr
Freelance Creative Director & Narrative Strategist
I'm the one you call when your Creative Director goes on holiday. The high-stakes pitches, the complex B2B narratives, or the briefs where the strategy is still a bit of a tangle. I simply enjoy the puzzle of a 60-page deck as much as a 6-second social clip. People tend to hire me back because they know once a brief is in my hands, they can consider it done.
With a degree in English Literature and a diploma in Design, I am wired to care as much about the typography as I do the punctuation.
Expertise
Expertise
Concept, Creative direction, Copywriting, Content writing, Scriptwriting, Presentation, ATL-digital-social campaigns, Activation
HIGHlights
HIGHlights
Special Projects Lead: Frequently retained by global networks like Ogilvy and TBWA as an interim Creative Director to lead pitches, manage teams and oversee client presentations.
Ecosystem fluency: I've sat in media agencies, production houses and tech labs. I understand the technical "pipes" of the industry, like programmatic video and contextual targeting, but I use that knowledge to protect the craft, not replace it.
Award-Winning Craft: Recognised at MARKies, Creative Circle Awards, Campaign Brief Asia Awards, IAS and Spikes Asia; represented Singapore at ADFEST Young Lotus and Cannes Young Lions.
EXPERIENCE
Creative Director (Freelance & Special Projects) 2017 – current
Concept, strategy and writing for various agencies including BLKJ, DDB, Hogarth, Leo Burnett, Ogilvy, Publicis and Saatchi & Saatchi. Scope includes ideation, decks and roll-out of ATL and digital campaigns.
Senior Creative, iris Singapore 2015 – 2017
Regional creative lead for an in-house agency. Led creatives, community managers and production to produce social campaigns and activations. The setup was awarded Best Agency-Marketer Partnership at Campaign AMP Awards 2015.
Copywriter, Publicis Singapore 2014 – 2015
Concept, strategy and writing for advertising campaigns for Audi, Lancôme, Garnier, Under Armour, Citibank and Sanofi. Awarded at Young Creatives Competition and represented Singapore in Cannes Young Lions.
Copywriter, BBDO Singapore 2011 – 2014
Concept, strategy and writing for advertising campaigns for Singtel, Johnson’s baby, Mercedes-Benz, P&G and Guinness. Awarded Young Copywriter of the Year at the Creative Circle Awards and represented Singapore in ADFEST Young Lotus.
EDUCATION
BA (Hons) in English, Nanyang Technological University
Diploma in Creative Media Design. Singapore Polytechnic
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