Freelance Copywriter  / ACD  2017 – current
Concept, strategy and writing for various agencies and brands. Scope includes ideation, decks and roll-out of ATL and digital campaigns. Collected experience:

• WPP Group - CD, 3 months

• EssenceMediacom - ACD, 4 months

• DDB - Senior Copywriter, 10 months

• Publicis - Senior Copywriter, 10 months

• WeAreSocial - Senior Copywriter, 9 months

• TBWA - Senior Copywriter, 7 months

• Leo Burnett - Senior Copywriter, 4 months

• 72andSunny - Senior Copywriter, 3 months

• Ogilvy - Senior Copywriter, 3 months

• Hogarth - Copywriter, 5 years 9 months (part-time)

• Toaster - Copywriter, 6 months

Other agencies include BLKJ, R/GA, Tribal Worldwide, Blippar, Wunderman Thompson. Local agencies include Tangent, FreshlyGround. In-house brand teams include Grab, Shell, Terrascope, Wing Joo Loong.

Regional Digital Creative Lead / Senior Creative
iris Singapore  2015 – 2017
Regional creative lead for an in-house agency. Led creatives, community managers and production to produce social campaigns and activations. The setup was awarded Best Agency-Marketer Partnership at Campaign AMP Awards 2015.

Copywriter
Publicis Singapore  2014 – 2015
Concept, strategy and writing for advertising campaigns for Audi, Lancôme, Garnier, Under Armour, Citibank and Sanofi. Awarded at Young Creatives Competition and represented Singapore in Cannes Young Lions.

Copywriter
BBDO Singapore  2011 – 2014
Concept, strategy and writing for advertising campaigns for Singtel, Johnson’s baby, Mercedes-Benz, P&G and Guinness. Awarded Young Copywriter of the Year at the Creative Circle Awards and represented Singapore in ADFEST Young Lotus.

EDUCATION