What do you do when you have a tiny budget and mere days to produce content? Philips wanted to celebrate nurses, our unsung heroes, on the Singapore Nurses Day 2016. The PULSE team took to stock footage, in-house VO talents to create a video in record time. We took the conversation on our social networks to get real people to thank nurses, and recognise them for the tough work they do. The campaign garnered 443,000 views, 101 comments and 1,103 shares, exceeding our KPI by 463%.
Click here to see the video response on Facebook.
Creative Director: Ed Cheong
Copy Lead: Michelle Fun
Art Lead: Boo Wei Yi
Art Director: Chng Woon Chien