Singaporean moms typically stop breastfeeding when they end maternity leave and find themselves having to breastfeed in public. Save The Children wanted to encourage them to push on for 6 months and continue to feed their babies breastmilk exclusively.
The Bare A Breast Movement gets non-moms involved in creating a breastfeeding friendly environment, by "baring" a nipple as well. This entry won Gold in the Young Creatives Competition held by MediaCorp Singapore in 2014.
Copywriter: Michelle Fun
Art Director: Wong Shi Min
Illustrator: Annabella Goh