Oct – current
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ASSOCIATE CREATIVE DIRECTOR, ESSENCE GLOBAL (FREELANCE)
Providing concept, strategy, writing, stakeholder and team management support to the creative department. Scope includes ideation of customisable content for application across various digital and social platforms, based on data-driven insights and programmatic capabilities; working with clients, strategists, creatives and vendors to manage projects for Google, from brief to production. |
2017 - current
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FREELANCE SENIOR CREATIVE
Concept, strategy and writing for various agencies including BLKJ, DDB, Hogarth, Leo Burnett, Ogilvy, Publicis and Saatchi & Saatchi. Scope includes ideation, decks and roll-out of ATL and digital campaigns for a range of clients in airlines, alcohol, beauty, FMCG, hospitality and telecommunications. |
2015 – 2016
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SENIOR CREATIVE, IRIS SINGAPORE
Creative lead for Philips digital and social. Led a team of creatives, community managers and production to conceptualise and produce social campaigns and activations. Managed projects, resources and creative work. The setup was awarded Best Agency-Marketer Partnership at Campaign AMP Awards 2015. |
2015
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COPYWRITER, TOASTER SINGAPORE (FREELANCE)
Concept, strategy and writing for Google+, Android, YouTube and other Google offerings under Toaster, a Google Labs initiative turned independent digital agency specialising in branded digital experiences. |
2014 – 2015
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COPYWRITER, PUBLICIS SINGAPORE
Concept, strategy and writing for advertising campaigns for Audi, Lancôme, Garnier, Under Armour, Citibank and Sanofi. Awarded at Young Creatives Competition and represented Singapore in Cannes Young Lions Competition 2014. |
2011 – 2014
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COPYWRITER, BBDO SINGAPORE
Concept, strategy and writing for advertising campaigns for SingTel, Johnson’s baby, Tourism Australia, Mercedes-Benz, P&G and Guinness. Awarded Young Copywriter of the Year at the Creative Circle Awards 2013 and represented Singapore in Young Lotus Competition 2014. |
