AboutI love conversation, and I’m interested in what makes it good or bad. My exploration in the art of conversation led me into advertising. It is a lot like engaging the masses in a conversation with me, the advertiser.
BA (Hons) in English, Nanyang Technological University 2011 Diploma in Creative Media Design. Singapore Polytechnic 2007 |
2017 - current
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FREELANCE SENIOR CREATIVE (COPY)
Concept, strategy and writing for various agencies including BLKJ, DDB, Leo Burnett, Ogilvy, Hogarth and Publicis. Scope includes ideation, decks and roll-out of ATL and digital campaigns for a range of clients in airlines, alcohol, beauty, FMCG, hospitality and telecommunications. |
2015 – 2016
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SENIOR CREATIVE, IRIS SINGAPORE
Creative lead for Philips digital and social. Led a team of creatives, community managers and production to conceptualise and produce social campaigns and activations. Managed projects, resources and creative work. The setup was awarded Best Agency-Marketer Partnership at Campaign AMP Awards 2015. |
2015
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FREELANCE COPYWRITER, TOASTER SINGAPORE
Concept, strategy and writing for Google+, Android, YouTube and other Google offerings under Toaster, a Google Labs initiative turned independent digital agency specialising in branded digital experiences. |
2014 – 2015
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COPYWRITER, PUBLICIS SINGAPORE
Concept, strategy and writing for advertising campaigns for Audi, Lancôme, Garnier, Under Armour, Citibank and Sanofi. Awarded at Young Creatives Competition and represented Singapore in Cannes Young Lions Competition 2014. |
2011 – 2014
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COPYWRITER, BBDO SINGAPORE
Concept, strategy and writing for advertising campaigns for SingTel, Johnson’s baby, Tourism Australia, Mercedes-Benz, P&G and Guinness. Awarded Young Copywriter of the Year at the Creative Circle Awards 2013 and represented Singapore in Young Lotus Competition 2014. |
